VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
November 13: After the annual shopping festival in China, Double 11 or Singles Day on November 11, Chinese sportswear brand ANTA have also launched a philanthropic campaign with the first activity called 梦想中心 (literally translated as “Dream Centers”) officially opened at a primary school in Longyan, Fujian Province.
At the opening ceremony, ANTA’s representatives gave sports equipment to disadvantaged pupils from the school. Following which, a sports experience course was also delivered to the pupils, allowing them to receive some basic sports skills and enhance their team spirit.
Reportedly, these Dream Centers were jointly organized by ANTA and Shanghai Adream Foundation, aimed at engaging more Chinese teenagers to participate in sports. These centers are also part of the teenager-focused philanthropic project released by ANTA in July, 2017.
Up to now, over 2,800 Dream Centers have been planned around China. Digital devices such as tablets, projectors and 3D printers, as well as around 1500 books will reportedly be available in each center. This year, ANTA plan to build seven more Dream Centers with relevant partner organizations in Yunnan Province and Fujian Province in the next five months.
Zheng Jie, Executive Board Director for the ANTA brand, disclosed that the philanthropic project would benefit over 10 million teenagers in China in the following ten years.
Source: Sina
Proofread by Raymond Fitzpatrick
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
07 Nov 2016
ANTA’s market capitalization reached over HKD70 billion
04 Jul 2017
Report says Boston Celtics Gordon Hayward agrees to ANTA offer
27 Sep 2018
Spartan Race releases its 2018 event plan for China
07 Feb 2018
ANTA sponsors Zhejiang Greentown
08 Mar 2018
More from Yutang Sports
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Discover the SportAccord Summit sessions!
31 Jan 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Yutang Sports
loading...