SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
On March 7, ANTA Sports Products Limited officially announced that it has become the partner and sports kit sponsor of the second-division club, Zhejiang Greentown, along with unveiling the team’s home and away shirts for the 2018 season.
This deal marks ANTA’s first partnership with a professional football club, as the team players are expected to wear the brand’s sportswear and compete on the pitch of China League One.
Conducted by ANTA’s foreign design team, the new shirt design is a nod to local culture and the team’s commitment to football. To celebrate the 20th anniversary of the club, ANTA also has added special elements into the design of the team emblem and the shirt collar.
ANTA also plans to provide more than 130 sports outfit pieces for players to use on the pitch, in training and daily life. The sportswear brand aims to bring advanced technology to the team’s design of training clothes, windbreakers, down jackets, backpacks and luggage.
The company reported a net profit of 3.088 billion yuan by December 2017, representing an increase of 29.4% from the previous year, which means the Chinese brand saw record annual net profits for a third straight year.
Source: dongqiudi
Proofread by William Logsdon
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
ANTA signs deal with Brooklyn Nets
20 Nov 2014
Youth sports market is rising in China
27 Oct 2015
ANTA reportedly purchases Russian sports brand
24 Dec 2015
Will Wang Jianlin come back to Chinese soccer league?
09 Jul 2015
Winning League completes takeover of China League One club
01 Dec 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Yutang Sports
loading...