SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
As Xinhua News Agency have reported, the American-originated obstacle race series, Spartan Race has announced its 2018 event plan for China at a recent press conference held in Beijing.
A representative of Spartan Race disclosed that the company would organize over 20 events in China in 2018 with 5 of them making up qualifying for the Spartan Race World Championships. Spartan Race predict that over 100,000 people will participate in all of the events in China.
Additionally, it was announced at the press conference that each event of the 2018 Spartan Race in China will upgrade as “Spartan Weekends” which will last for two days instead of a single day. This change is expected to engage more families and friends to join the Spartan party.
Originating in 2007 in the US, Spartan Race is a series of obstacle races of varying distances and difficulty ranging from 3 miles to marathon distances. As of now, the series has been franchised to 30 countries including Canada, South Korea, Australia and several European countries.
The Spartan Race series includes the Spartan Sprint, the Super Spartan and the Spartan Beast. The series has also added regional and national championships in 2018 as part of the road to the Spartan Race World Championships. In 2018, the Spartan Beast will make its debut in China.
The sponsors of the 2018 Spartan Race also attended the press conference with the Japanese automaker Infiniti retaining its partnership with the series and acting as the Top Sponsor this year.
Meanwhile, the series also welcomed a new partner. The Chinese sportswear company ANTA have been announced as the Official Partner of the series. Under this partnership, ANTA will offer equipment to participants in the series and design special edition equipment for the 2018 Spartan Series ambassador.
Source: Xinhua News Agency and Yutang Sports
Proofread by Raymond Fitzpatrick
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
ANTA named China’s most valuable sportswear brand for sixth consecutive year
03 Jun 2015
ANTA reports 29.4 percent growth of net profit in 2017
28 Feb 2018
FILA signs Chinese actress Ma Sichun
30 Jan 2019
Klay Thompson and Louis Williams start their 2017 China trip
29 Jun 2017
ANTA signs NBA star Klay Thompson
14 Feb 2015
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Yutang Sports
loading...