SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29

October 27: The Chinese Basketball Association (CBA) has launched a notice to allow the Guangdong Southern Tigers player, Yi Jianlian, and Guo Ailun, who plays for the Liaoning Flying Leopards, to wear Nike-branded sneakers in the 2017-2018 season.
According to earlier reports, Chinese sportswear brand Li-Ning extended a five-year partnership with the CBA in a one-billion-yuan deal.
In part of a controversy last season, Yi Jianlian took off his Li-Ning shoes and threw them on the court in protest of the league’s decision that all players should wear the sneakers of its official sponsor.
To protect the rights of sponsors, the CBA issued a notice to strengthen the management of players’ sportswear, shoes and protective equipment. At the same time, CBA chairman Yao Ming also stipulated that its players cannot release inappropriate message in public or on any media platforms, or they will face a fine of up to three million yuan.
Source: sports.online.sh.cn
Proofread by William Logsdon
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Weekly Report: The 2017 East Asian Football Championship match China VS South Korea topped the list
13 Dec 2017
Wisdom acquires NBL operation rights for RMB 180 million
26 Jan 2016
Home of Marbury to be unveiled in Beijing
16 Dec 2015
Weekly report (2015.7.13-7.19)
22 Jul 2015
Beijing Rural Commercial Bank to sponsor Beijing Enterprises Group Basketball
17 Oct 2016
More from Yutang Sports
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Yutang Sports
Chinese website
loading...