When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36

October 27: The Chinese Basketball Association (CBA) has launched a notice to allow the Guangdong Southern Tigers player, Yi Jianlian, and Guo Ailun, who plays for the Liaoning Flying Leopards, to wear Nike-branded sneakers in the 2017-2018 season.
According to earlier reports, Chinese sportswear brand Li-Ning extended a five-year partnership with the CBA in a one-billion-yuan deal.
In part of a controversy last season, Yi Jianlian took off his Li-Ning shoes and threw them on the court in protest of the league’s decision that all players should wear the sneakers of its official sponsor.
To protect the rights of sponsors, the CBA issued a notice to strengthen the management of players’ sportswear, shoes and protective equipment. At the same time, CBA chairman Yao Ming also stipulated that its players cannot release inappropriate message in public or on any media platforms, or they will face a fine of up to three million yuan.
Source: sports.online.sh.cn
Proofread by William Logsdon
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Weekly Report: CBA and NBA back to screen in style
03 Nov 2015
Yao Ming reaches consensus with CBA
12 Apr 2016
CBA team Jiangsu Dragon's sales deal confirmed
11 May 2015
Beijing Ducks “Pioneer Camp” to take off
12 Oct 2017
Infront start negotiations with CBA on priority renewal issue
12 Jan 2017
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
Chinese website
loading...