A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026 10:38

October 27: The Chinese Basketball Association (CBA) has launched a notice to allow the Guangdong Southern Tigers player, Yi Jianlian, and Guo Ailun, who plays for the Liaoning Flying Leopards, to wear Nike-branded sneakers in the 2017-2018 season.
According to earlier reports, Chinese sportswear brand Li-Ning extended a five-year partnership with the CBA in a one-billion-yuan deal.
In part of a controversy last season, Yi Jianlian took off his Li-Ning shoes and threw them on the court in protest of the league’s decision that all players should wear the sneakers of its official sponsor.
To protect the rights of sponsors, the CBA issued a notice to strengthen the management of players’ sportswear, shoes and protective equipment. At the same time, CBA chairman Yao Ming also stipulated that its players cannot release inappropriate message in public or on any media platforms, or they will face a fine of up to three million yuan.
Source: sports.online.sh.cn
Proofread by William Logsdon
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025 23:28
Related coverage
PISEN announced as official sponsor of CBA League
15 Jan 2020
Steriger secures deals with CBA and Chinese Mountaineering Association
18 Aug 2015
Yao Ming aims for pro basketball reform
07 Apr 2016
NYBO launches partnership plan
28 Dec 2017
Here's why Alibaba is sponsoring a historic U.S. college hoops game in China
05 Jun 2015
More from Yutang Sports
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
Who you meet at SportAccord And Why it Matters
22 Jan 2026
Yutang Sports
Chinese website
loading...