Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
October 25, Beijing: Modern Sky, a leading music company in China, have officially launched their new sports-focused label, Modern Sky Sports.
By launching this sports label, the company hope to start creating a lifestyle integrating music and sports for the young. Their first call-to-action is to introduce and operate the Wanderlust Festival, a summer festival originating in the U.S. featuring music and yoga, to the Greater China Region.
According to Sean Hoess, Co-owner at Wanderlust Festival, LLC, in Wanderlust, they are aiming at helping people find their "true north" and live a healthy and energetic life. This partnership also allows Wanderlust to find their "true north".
In the future, Modern Sky Sports will launch their original sports events including sports workshops and an indoor sports day. Mega events such as outdoor sports festivals and yoga festivals will also be staged by themselves or by partnering with other sports companies.
Meanwhile, Modern Sky Sports will sign up some elite fitness coaches and Key Opinion Leaders (KOL) from the sports and fitness areas. Fitness TV shows featuring music and sports aspects will be produced and broadcasted online.
Source: Yutang Sports
Proofread by Raymond Fitzpatrick
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
The GASC Information Center Reaches Agreement with Huawei Technologies Co., Ltd
14 Aug 2020
Lander Sports to acquire CHINA.COM for RMB 150m
05 Apr 2016
Global Sports Week Is Looking For Its Next Young Sports Makers
24 Sep 2020
Online sports lottery re-opening in China
11 Mar 2016
Alibaba Sports partners with Shanghai Sports Bureau
04 Jan 2016
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...