SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
K-bird announced yesterday that it plans to invest € 20 million for oversea capitals. The object company—The Best of You Sports, S. A. (BOY) is mainly engaged in football brokerage, whose founders and senior executives both have contact with Real Madrid Football Club.
The announcement shows that K-bird has signed letter of intent with two Spanish companies and K-bird might acquire 45 percent of BOY’s share.
It is reported, the registered capital of BOY is € 60 thousand, engaging in intermediary agent and brokerage related to athletes and actors. It mainly relies on La Liga market, and establishes profound relationship with other European clubs.
BOY also expresses that it will have deep cooperation with K-bird and Hupu Sports to jointly develop Chinese football market, explore new commercial mode, utilize capital market and Internet platform and integrate football sources from Europe and China.
In the future, BOY will transport more outstanding players and coaches to CSL, and send young Chinese players to be trained in Europe. At the same time it will actively look for opportunities to send more outstanding player in CSL to major European leagues.
K-bird says that, the framework agreement signed this time is beneficial for it to seize the limited resources in sports industry and lay the foundation for its next industry deployment.
Related coverage
DeSports to present China's first sailing documentary
10 Aug 2015
Sports Matters: Chinese fans the most in demand
21 Sep 2015
Sports brokerage set to boom in China?
15 Mar 2016
Tencent announces a nine-year partnership with FIBA until 2025
18 May 2016
Ten predictions for 2015 Chinese sports industry
04 Jan 2015
More from Yutang Sports
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Yutang Sports
loading...