SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Recently, Malon Sports released its first half report for 2016. The net loss was up to 4.226 Million RMB. By the end of June 2016, the total assets of Malon Sports were 15.01 Million RMB with the cash flow decreasing by 9.45 Million RMB.
There are several factors contributing to this loss. Firstly, to improve its competitiveness, Malon Sports invested a huge amount of money on purchasing, producing and promoting the intellectual property for new events. Secondly, to operate the new events, Malon Sports hired more staff and enlarged their working offices. The expenditure on staff wages and office rental increased dramatically.
Malon Sports hold the rights to many projects such as Forestmarathon mimics Olympians, 2016 YES CITY-TO-CITY Run & Music Party, Royal Canal Open Regatta and G.O.Fores. However, during the process of the operation, it cannot control the cost of these projects. For example, 2016 YES CITY-TO-CITY Run & Music Party combined running with a music concert, but the concert’s cost was too expensive, while the running was almost neglected. In the fiercely competitive sports industry, Malon Sports should really think carefully about its future.
Proofread by Sean O Diobhilin
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Peak saw growth in product orders and sales
13 Jan 2015
Shenzhen sports industry worth RMB 55 billion in 2016
22 Dec 2016
Wanda Group gets deeper into sports industry
30 Apr 2015
Deng Yaping now President of sports startup
18 Aug 2016
Guangzhou Evergrande omitted from CCTV award nominations
25 Dec 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...