30 Young Sports Makers selected to shake up the future of sport at Global Sports Week 2021
27 Nov 2020 10:57
The Chinese Basketball Association (CBA) has signed a partnership deal with Hebei-based Jinmailang Beverage company, announcing its water brand Jinmailang Liangbaikai (Liangbaikai literally means cooled boiled water) to be the league’s official drinking water sponsor for the next three seasons.
The Jinmailang brand has been an active player in sports marketing, as it was recently a sponsor of the 2017 Xingtai China Green Taihang International Road Cycling Race and the 11th Capital University Alpine Skiing Event.
According to an official statement, the bottled water maker will make efforts to provide quality service for CBA players and fans, as well as inform the public on the importance of boiled water for sports enthusiasts’ health.
Earlier this year, the CBA has also extended partnership deals with the Chinese sportswear brand Li-Ning and the oil and gas corporation ExxonMobil. Additionally, Osports (Beijing) Culture Media has become the league’s exclusive official image partner, while Tag Heuer has returned to become official timekeeper and watch partner for the 2017/18 season.
Source: Weibo
Proofread by William Logsdon
30 Young Sports Makers selected to shake up the future of sport at Global Sports Week 2021
27 Nov 2020 10:57
Related coverage
14 Apr 2015
Yutang Weekly (2016.1.18-1.24)
24 Jan 2016
Weekly report (19/01/2015-25/01/2015)
27 Jan 2015
Qingdao Conson acquires CBA club Qingdao Double Star
28 Sep 2017
Weekly Report: CBA Playoffs and NBA All-Star lift CCTV 5's ratings
23 Feb 2016
More from Yutang Sports
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
France’s Golden Decade of Sport
14 Jun 2023
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
Yutang Sports
loading...