SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29

According to an official report, the Chinese Basketball Association reached deals with 26 partners in the 2015/16 season. The sponsors include 1 strategic partner, 6 co-operative partners, 4 sponsors and 13 official suppliers.
Though the financial terms have not been disclosed in the report, the Chengdu Economic Daily revealed that the basketball league has earned about RMB 1.6 billion in the last 5 seasons. The revenue comes from the CBA and Infront’s business partnership deal, which will expire in 2017.
The retired Chinese basketball player, Yao Ming, has been trying to acquire the business development rights by negotiating with the state-run sports authority. In order to become more involved in the league’s business, Yao and 17 other team owners formed a separate sports management company in February.
During the first-round talks, Yao and the CBA agreed to set up a joint venture, which aims to accelerate reform of the basketball league. Unfortunately, disagreements soon began stalling the negotiations, because both sides want a majority stake in the new venture.
Proofread by Sean O Diobhilin
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
CBA draft will leave a positive impact on collegiate players
06 May 2015
CBA publicly releases its new 9 departments to the media
10 Nov 2017
Basketball Bundesliga side Alba Berlin set up office in Beijing
02 Jul 2015
Asia Championship reminds the great potential of Chinese basketball
08 Oct 2015
02 Nov 2015
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
Yutang Sports
Chinese website
loading...