VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
According to an official report, the Chinese Basketball Association reached deals with 26 partners in the 2015/16 season. The sponsors include 1 strategic partner, 6 co-operative partners, 4 sponsors and 13 official suppliers.
Though the financial terms have not been disclosed in the report, the Chengdu Economic Daily revealed that the basketball league has earned about RMB 1.6 billion in the last 5 seasons. The revenue comes from the CBA and Infront’s business partnership deal, which will expire in 2017.
The retired Chinese basketball player, Yao Ming, has been trying to acquire the business development rights by negotiating with the state-run sports authority. In order to become more involved in the league’s business, Yao and 17 other team owners formed a separate sports management company in February.
During the first-round talks, Yao and the CBA agreed to set up a joint venture, which aims to accelerate reform of the basketball league. Unfortunately, disagreements soon began stalling the negotiations, because both sides want a majority stake in the new venture.
Proofread by Sean O Diobhilin
Related coverage
Exclusive Interview with Mr. Lucien Boyer, President and Cofounder of Global Sports Week Paris
20 May 2022
Interview with GSWParis Young Sports Makers – Louise Amsili: Sustainability in Sport’s Reinvention
13 Jan 2021
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
GLOBAL SPORTS WEEK Official Opening Flash Quotes
03 Feb 2021
The World of Sport Gets Ready to Gather for Its Annual GLOBAL SPORTS WEEK
01 Feb 2021
More from Yutang Sports
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
Yutang Sports
loading...