SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
The winter camp, the first training session launched in Shanghai by NBA China and the NBA Yao Basketball Club (formerly known as the NBA Yao School), kicked off on Monday.
The progressive 12-day training program, which provides basketball and fitness training for boys and girls of all skill levels, is led by NBA-selected international coaches who have extensive experience in basketball training and youth development.
Participants attend comprehensive training sessions focusing on key fundamentals that cover both individual and team concepts. Students will have the opportunity to participate in games and organized team competitions to learn the NBA Yao Basketball Club core values of teamwork and fair play.
"I think we saw what we had expected today, the fun and basketball," said David Shoemaker, CEO of NBA China. "The NBA Yao Basketball Club is about promoting the game in a fun and exciting environment for kids. They all had fun today."
The 34-year-old Yao, who has been juggling his roles as a businessman, CBA club owner and charity promoter since 2011, has his own notion about training kids.
There should be more training programs of different forms to develop basketball education among young people, he said.
"When we talk about a basketball player, or an athlete of any sport, people may deem it as an independent occupation. But as a matter of fact, the sport should be a part of overall education, especially for kids at this age," Yao said.
The traditional basketball training programs usually target children from 6 to 16 years old, but they should cover more age groups, he added.
"The basketball youth development should not be decided by the clubs or schools. It should be more extensive."
Since its launch in February 2014, the NBA Yao Basketball Club has provided students with the opportunity to meet and interact with NBA players and legends visiting China.
Dallas Mavericks guard Rajon Rondo, along with former stars Horace Grant and Glen Rice visited the camps in Beijing last year to provide specialized instruction on basketball techniques and share the joy of learning new skills with the students.
Payton, the only point guard ever to win the NBA Defensive Player of the Year award and widely considered one of the best of all time at that position, said he was more than happy to help coach children in Shanghai.
"I have been in Shanghai a lot but it's my first time with the Yao club. He called me and asked me to be part of it," Payton said.
"We want kids to have fun, and that's what Yao wants to do too and that's why he is involved in a lot of things.
"I would be more than happy to come to China any time Yao wants me to coach or do whatever, just to help these kids understand the basics of basketball."
Original title by China Daily: Yao giving kids a boost
Related coverage
Shanghai Municipal Sports Bureau sign strategic cooperation agreement with Jiushi Group
10 Sep 2019
Shanghai Jiushi Group join forces with SMG
13 Dec 2017
Yao to teach at NBA All-Star Game’s global camp
01 Feb 2016
Shanghai publishes policies to accelerate its sports industry
30 Aug 2018
China apathy typical of F1’s global strategy to maximize profits
14 Apr 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...