Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
China’s retired basketball icon Yao Ming has set his sights on a higher goal after earning the biggest individual honour in basketball.
The basketball veteran, who was recently inducted into the Basketball Hall of Fame, has taken up a new role in his post-NBA career. He is the initiator of a newly-registered incorporated company, which has been tasked with reforming the game's ‘counterproductive administration’ through more professional approaches.
Yao was recently appointed president of the new company. It is comprised of 18 Chinese Basketball Association club shareholders, including himself, who established the entity with registered capital of 45 million yuan ($6.9 million) in February.
Citing the example of the NBA, which is owned by team investors and managed by professional executives, Yao expects that the new company will operate and promote the CBA league in a similar way. Of course they must first reach an agreement with the game's governing body in China.
"We just started our negotiations with the basketball administrative center to take over the league's operating and marketing rights. Our professional crew is made up of club shareholders and executives," Yao said on Wednesday.
Yao also urged the CBA to establish its own hall of fame, which would honour great contributors to the game by enshrining famous retired players and renowned figures in pro basketball.
Source: Chinadaily
Proofread by John Devlin.
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
CBA and Infront China present national 3x3 basketball tournament
29 Jan 2018
Wo Jiang Agriculture title sponsors WCBA side in Xin Jiang
12 Oct 2015
Weekly report (2015.7.13-7.19)
22 Jul 2015
China get to the final stage to bid for FIVB World Cup
12 Dec 2014
China ends state control of football
25 Feb 2016
More from Yutang Sports
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...