Discover the SportAccord Summit sessions!
31 Jan 2024 23:49
August 4: At a press conference recently held in Beijing, the start date for the 2017/18 China University 3X3 Basketball League was announced along with the introduction of the Chinese sports company Guotai Huizhong as the exclusive official operators of the league from 2017-2022.
As chinanews.com reported, instead of only allowing amateur basketball enthusiasts from universities to play, the new league beginning in 2017 will allow all students including amateur players and players majoring in sports degrees to be eligible. Meanwhile, a series of scholarships will be offered to players at every phase of the league. The overall league champions will receive professional basketball coaching and will be selected to go to the US for further study.
In terms of the operations of the league, Guotai Huizhong will conduct a lot of online and offline interactive promotional activities for the players and fans. They will also create a TV highlights and reality show after every round of the league, in order to deliver more basketball-related on campus stories to attract more people to this new league set up.
Source: sports.21cn.com
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
PISEN announced as official sponsor of CBA League
15 Jan 2020
Wisdom acquires NBL operation rights for RMB 180 million
26 Jan 2016
China get to the final stage to bid for FIVB World Cup
12 Dec 2014
With new focus on sports, Alibaba says Pac-12 men’s hoops game in China has ‘special meaning’
15 Sep 2015
Permanent residency for Marbury in China
19 Apr 2016
More from Yutang Sports
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
Yutang Sports
loading...