Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Chinese sportswear brand Xtep announced on Thursday that it has become an official partner to support Tianjin Team to compete in the 13th National Games, expected to run from August 27 to September 8 in Tianjin.
Under their partnership, the sportswear firm will be responsible for design of the 710-athlete team’s bespoke outfit, whose primary color is blue. This is the fourth time for the brand become involved in the Games.
Xtep, engaged in the design, development, manufacture and sales of athletic shoes and sporting goods, was also an official sponsor of the 2017 International Champions Cup China.
The Games, China's most prestigious national competition, will be held in Tianjin in August this year. The Tianjin Games in August will be the 13th Games, and will feature 31 sports and 341 events over the duration of this summer.
The Games sponsorship also include companies like China Unicom Tianjin, Sinopec and Qiaodan Sports.
Source: news.china.com
Proofread by William Logsdon
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
eHi Car Services signs sponsorship with CSL club
07 Mar 2016
HUPU and InfoMotion announce cooperation for Asian markets
11 Jun 2015
Ronaldo seeks link with Alibaba
12 Nov 2015
Yutang to partner with SPONSORs Business Summit
28 Jan 2016
AC Milan to open football training base in Shenyang
04 Dec 2015
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...