Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Chinese Super League side Tianjing Teda Football Club held a press conference with its newest sponsor Elion Resources Group on January 6 to officially announce their three-year partnership. They also launched the new edition of the club’s matchday shirt for the season which carries Elion’s company logo.
Under the partnership, the Tianjin-based CSL club will be renamed Tianjin Teda Elion FC in time for the new season’s Chinese Super League and Chinese FA Cup.
In addition, Elion Resources Group CEO, Wang Wenbiao, revealed that they will build a football training base for Teda FC in China’s Kubuqi desert. The extreme conditions there are believed to contribute to the physical strength and endurance of Teda players.
Elion is a multi-billion privately-owned resources group that focuses on the desert economy, clean energy, natural pharmacy, new materials and cultural tourism. The Holding Company "Elion Energy" was listed on the Shanghai Stock Exchange in July 2000, and achieved revenue of RMB 30 billion in 2012.
Source:Sina.com
Proofread by John Devlin
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
LaLiga takes its brand strategy to China
25 Feb 2019
03 Nov 2014
Shandong Luneng U21 team assembles in Argentina for training camp
26 Mar 2018
Chinese Super League and English Premier League to collaborate
07 Nov 2018
Guangzhou Evergrande makes bold and short-term thinking move in logo switch
27 Nov 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...