A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026 10:38

Beijing Capital Airlines Co., Ltd. have agreed a strategic sponsorship partnership with China’s national badminton team. The signing ceremony took place in Beijing on January 19.
Li Yongbo, head coach of the Chinese national badminton team, alongside a roster of star players, including Lin Dan, Chen Long and Li Xuerui, were present at the ceremony.
Despite the fact that no details of the partnership were revealed, the deal means that Chinese badminton national teams will be backed by the Beijing-based airline in the 2016 Rio Olympic Games.
“Capital Airlines offer infinite support and passionate encouragement (to us). The Chinese national badminton team will now compete in the Rio Olympic Games in much higher spirits,” said Li Yongbo, “(We) will try our best to win more games and uphold the country’s honour.”
Beijing Capital Airlines is a joint venture founded by Hainan Airlines and Beijing Travel Group. The company currently has a sponsorship deal with Qingdao Badminton Club and it also sponsored the 2015 PGA China Tour.
Source: China Daily
Proofread by John Devlin
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025 23:28
Related coverage
Players eyes interest in cards
06 Dec 2014
ISSF TV lands on YouKu, China's most popular video-sharing website
17 Jun 2015
CSL ambassador to boost China’s youth football
12 Jul 2016
19 Sep 2017
FC Bayern to consolidate its partnership with Evergrande
09 Jul 2015
More from Yutang Sports
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
Yutang Sports
Chinese website
loading...