Cape Town to host the 20th edition of SportAccord Convention in 2028
08 Oct 2026 15:04

Beijing Capital Airlines Co., Ltd. have agreed a strategic sponsorship partnership with China’s national badminton team. The signing ceremony took place in Beijing on January 19.
Li Yongbo, head coach of the Chinese national badminton team, alongside a roster of star players, including Lin Dan, Chen Long and Li Xuerui, were present at the ceremony.
Despite the fact that no details of the partnership were revealed, the deal means that Chinese badminton national teams will be backed by the Beijing-based airline in the 2016 Rio Olympic Games.
“Capital Airlines offer infinite support and passionate encouragement (to us). The Chinese national badminton team will now compete in the Rio Olympic Games in much higher spirits,” said Li Yongbo, “(We) will try our best to win more games and uphold the country’s honour.”
Beijing Capital Airlines is a joint venture founded by Hainan Airlines and Beijing Travel Group. The company currently has a sponsorship deal with Qingdao Badminton Club and it also sponsored the 2015 PGA China Tour.
Source: China Daily
Proofread by John Devlin
Related coverage
OCEANS Sports partner with FFT
03 Mar 2016
Fall of “giant stars”, rising of “new stars”?
08 Apr 2015
Former Olympic champion promoting Happy Gym Project
23 Dec 2015
China martial arts expands in US
04 Jan 2015
Fluendo to introduce LongoMatch in China
11 May 2015
More from Yutang Sports
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
Cape Town to host the 20th edition of SportAccord Convention in 2028
08 Oct 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
Who you meet at SportAccord And Why it Matters
22 Jan 2026
Yutang Sports
Chinese website
loading...