Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
P&G kicked off their annual sports campaign “2017: Year of Happy Sports”, for 200 P&G Hope Schools around China. These Hope Schools were built by P&G to help needy children in poverty-stricken rural areas to have better access to education. At the campaign’s launch ceremony hosted in Shanghai, a special football event was organized and FC Bayern Munich star Robert Lewandowski attended.
Through this campaign, children of 200 P&G Hope Schools will receive more opportunities to participate in sport. Hosted by P&G, FC Bayern Munich and Metro Mall, the campaign’s launch ceremony included a football training activity led by Bayern’s youth training coach Thomas Dollner. 20 pupils from P&G Hope School in Shandong Province participated in this special soccer training activity.
Robert Lewandowski’s appearance triggered enthusiasm among the ceremony’s audience while also sharing his football experience as a member of a championship winning team and giving his full support to this sports campaign. He also gave out the awards to the pupils who won the soccer activities.
Source: sh.chinanews.com
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Another signing for Li-Ning Company’s marketing strategy
01 Apr 2015
Dow Jones EMEA Managing Director Michael Lynagh: Sports is definitely benefiting from China
23 May 2016
AC Milan players visited Huawei’s headquarters in Shenzhen
27 Jul 2015
David Beckham teams up with Kent & Curwen for Chinese Market
17 Sep 2015
Yutang Case Study: Why Wuliangye sponsor World Chinese Badminton Championship 2015
13 Feb 2016
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
IWGA to confirm the World Games host
11 Apr 2024
Yutang Sports
loading...