SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29
Gionee, a Shenzhen-based mobile phone manufacturer, has announced an endorsement deal with Ke Jie, the 18-year-old Go player with three world titles.
This news came after Ke claimed "AlphaGo can't beat me", in response to South Korean grandmaster Lee See-dol’s match against AlphaGo, the computer system Google engineers trained to master the ancient game of Go.
Under the newly-signed deal, the smartphone brand is planning to support Ke in his attempt to beat the artificial intelligence program. This deal will also see the Go player becoming Gionee’s branding ambassador. The financial terms of the deal have not been disclosed up to now.
Ke, currently world No. 1 in the Go Ratings, defeated Qiu Jun, a ninth dan, to win the 2nd Bailing Cup final, becoming the new world champion on 14th January 2015 when he was just at the level of fourth dan.
This is not the first time that Gionee have involved themselves in this sport. Early in 2007, the Chinese brand was appointed the major sponsor of Chinese Go League Division A.
Source: Huxiu
Proofread by John Devlin.
Related coverage
ESA Chairman Karen Earl: China is becoming more globalized, so sponsorship will increase there
18 May 2016
Asia Championship reminds the great potential of Chinese basketball
08 Oct 2015
Wanglaoji: embracing young customers through sports marketing
25 Sep 2017
China's ultra-marathon runner completes 100 marathons in 100 days
11 Jul 2015
Yutang Sports to organize “Internet + Winter Sports Marketing” forum of WWSE
12 Sep 2016
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...