VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The 2017 Summer Banana Open, a Chinese snowboarding competition, announced its partnership with Monster Energy on Thursday.
As a competition recognized by the World Snowboard Tour, and the largest indoor snowboard competition, the 2017 Summer Banana Open will be held in Harbin, Heilongjiang Province from July 22 to 23. It also marks the first international snowboard competition held in China during the Summer.
Monster Beverage Corporation, a U.S. company, makes energy drinks which occupied 39 percent of the energy drink market in 2015, only after Red Bull (43 percent).
Monster is famous for sponsoring Extreme Sports, such as snowboarding, motocross, BMX and car racing. Monster became the title sponsor of the National Association for Stock Car Auto Racing's top series starting in the 2017 season.
Despite being the second largest energy drink maker, Monster Energy just entered the Chinese market in September 2016. To promote its brand awareness in China, Monster signed the partnership with Banana sports, which owns the Summer Banana Open.
Banana Sports is founded by Wang Sicong, whose father is Wang Jianlin, the CEO and founder of Chinese conglomerate Dalian Wanda Group and also the richest man in China. On June 28, Banana Sports just announced its first round of financing, US $4.4 million.
Source: www.fecn.net
Proofread by William Logsdon
Related coverage
Beijing 2022 venue to host Freestyle Ski and Snowboard World Championships
13 Jun 2016
Beijing 2022 venue signs strategic partnership with Air & Style
22 Dec 2015
Banana Culture to hold snowboarding event with highest prize money
03 Jan 2017
European snowboard contest Air & Style in Beijing
12 Nov 2014
Snowboarding has a long way to go in China
10 Dec 2014
More from Yutang Sports
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Yutang Sports
loading...