When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36

Air & Style will come to Beijing on December 6, 2014 at the National Stadium, the Bird’s Nest.
The Air & Style is a European snowboard contest first held in Innsbruck, Austria in 1994 and now held annually.
The Beijing stop is among three events to be held around that period. In January 2015 the event will be held in Innsbruck Austria, and in February 2015 it will visit Los Angeles.
On December 4, 2010, the first edition of an Air & Style overseas went down in Beijing, China with Sebastien Toutant taking the win. Moving the event to the Bird's Nest Stadium in the following year it went into its fourth consecutive season in 2013. On December 8, 2012, Mark McMorris and Yuki Kadono landed the first ever triple corks at an Air & Style event.
Charly Weger and his snowboard photographer friend Andrew Hourmont first started the Air & Style Contest in Innsbruck. They only expected some hundred spectators but more than a few thousand showed up to see a single Straight Jump from each rider. From there on, it developed into one of the most influential snowboard challenges today.
On February 2, 2008, an Air & Style quarterpipe event was held in Innsbruck in addition to the Straight Jump in Munich. Kevin Pearce won the event, which made him the first winner of two Air & Style competitions in one season. The organizer has announced that this event will from now on also be held annually as a TTR 6 Star event.
On February 1 and 2, 2013, the Air & Style celebrated its 20th birthday with a special two-day event. On Friday, the burn Style Session witnessed a return to the roots of snowboarding with legends hitting the jump like Haakonsen, Gimpl, Iguchi, Basich, Rüf and many more. The winner of the burn Style Session was Marko Grilc. On February 2, the birthday Air & Style 6-star event saw the first triple corks landed at an Air & Style in Innsbruck. Eric Willett was the winner of the birthday Air & Style edition.
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025 23:28
Related coverage
23 Nov 2014
Beijing 2022 venue signs strategic partnership with Air & Style
22 Dec 2015
Beijing Enterprises Group announces sports town partnership
18 Oct 2017
Bundesliga side Eintracht Frankfurt launch Chinese subsidiary
28 Nov 2018
Beijing to offer sports coupons to residents
25 Sep 2017
More from Yutang Sports
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
Yutang Sports
Chinese website
loading...