SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
In December 2016, Banana Culture launched an original sports event, the Banana Open, which will be held at the top class national ski resort (Wanda Changbai Mountains Ski Resort) from February 24-26, 2017. This is an international snowboarding event with a male only Slopestyle competition for the first event.
The total prize money is as much as US$120k, which is the highest among the national snowboarding events and snow & ice events as well as being among the top worldwide. The champion will win a prize of US$50k. Apart from the prize money for the first 8 winners, there is also a single special prize of nearly US$10k. The qualifying competition will be held on Saturday Feb 25, and the semi-final and final will be held on Sunday Feb 26.
Many world famous skiers are expected to participate in this event, including Max Parrot (the Triple X Game champion and the 2015 Beijing Air & Style champion), Eric Beauchemin (the 2015 US Snowboarding Grand Prix champion), Kyle Mack (the 2016 US Open Men’s Slopestyle champion), He Wei (the top Chinese active snowboarding professional and 2015 Nitro Open champion), Zhang Jiahao (one of the best skiers at the 2016 Beijing Air & Style) and other top skiers from all over the world.
Apart from the Banana Open, Banana Culture will also launch other events related to Hip-Pop dance, eSports and so on.
Banana Culture is a sports company founded by Wang Sicong, the son of Wang Jianlin, Chairman of the Wanda Group.
Source: Tencent
Proofread by Sean O Diobhilin
Related coverage
Wanda targeting five acquisitions in 2016
20 Jan 2016
Wang Jianlin pays visit to FIBA headquarters
26 Feb 2016
Wang Jianlin: New boss of Chinese Super League?
18 Aug 2015
Wang Jianlin’s sports business philosophy
03 Mar 2016
Spending big not a long-term policy for China’s sports industry
18 Nov 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...