VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Recently, during an interview, Li Xiaopeng, the Chinese former Olympic Champion, claimed that sports industry should dig out more potential value for sports athletes.
After his retirement in September 2010, the famous gymnast who had got 16 gold medals established his own sports company in Beijing. Li announced that doing sports business is a special way in which he could express his deep love to sports. His personal experience and his deep love for sports make him stress more on the value of sports players.
Li believed that the commercial value of sports players is not lower than any entertainment stars because sports players can easily get their international fame and can make a difference to the whole world. Nowadays more and more sports athletes are participating in commercial activities or being invited as brand ambassadors of some products. However, all those activities could not supply with a full-scale improvement to players true value in business.
Li Xiaopeng argued that sports brokerage should become a new orientation for the development of Chinese sports industry. He pointed out that a successful athlete should not only show his or her heroic posture in arenas, but also interact more with his or her fans in daily life. If a player could share his or her efforts as well as pressure with fans, he or she could gain more support from sports lovers, thus more and more potential commercial value of a player could be discovered. Li said that his sports company mainly engaged in the brokerage of Chinese players, and he will spare no efforts to help Chinese athletes to find out their true commercial value. Up to now, Li had set up partnership with several Chinese sports players and helped them gain a lot of advertisement income.
Actually, Li indicated that to fully dig out the commercial value of a sports player, the support from media is also essential. He believed that with the cooperation between brokerage companies and media, Chinese sports players will have a bright future in sports industry.
Related coverage
LeEco’s proposal for China’s “Two Sessions”: enforcing intellectual property protection
08 Mar 2016
18 Sep 2014
CSMF sponsored team won Tour of Qinghai Lake
22 Jul 2015
Intel signs Chinese track and field athletes as brand ambassadors
17 Aug 2015
Liaoning to bid for the 2024 National Winter Games
01 Dec 2017
More from Yutang Sports
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Yutang Sports
loading...