SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Photo credit: beijing2022.cn
July 13: The Bank of China (BOC) has signed a sponsorship agreement with the 2022 Olympic and Paralympic Winter Games (Beijing 2022) soon after Beijing 2022 launched its marketing program and became their first official partner.
As the official partner of Beijing 2022, the BOC will provide high-quality banking facilities and services. They will also help to promote winter sports and support the winter sports industry in China.
According to Beijing 2022’s official website, the BOC will offer the following services:
1. To provide all pre-Games and Games-time banking services for the Olympic and Paralympic Winter Games Beijing 2022, the Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games and the Chinese Olympic Committee; and to offer all banking services for the Chinese Olympic Team at PyeongChang 2018, Tokyo 2020, Beijing 2022 and the 2024 Olympic Games;
2. To take advantage of the BOC’s international, diversified and professional networks to promote the winter sports and support the winter sports industry in China;
3. To upgrade the BOC’s hardware and software to make sure the banking system can operate properly against freezing and windy weather during the Beijing 2022.
Source: beijing2022.cn and people.com
Proofread by Linda Barouk
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Beijing-based ORG to promote Boston Bruins in China
19 Nov 2015
Huawei sponsors Lusaka Dynamos
31 Oct 2015
JinkoSolar partners with Golden State Warriors
12 Aug 2015
Hebei China Fortune fined for wearing wrong kit
18 Apr 2016
Huawei gets on sports sponsorship highway
08 Dec 2015
More from Yutang Sports
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Yutang Sports
loading...