Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Delta Air Lines have renewed their longstanding official partnership with Major League Baseball China (MLB China), a role Delta has been playing for the past seven years. This agreement will see Delta sponsor a series of MLB marketing activities carried out in China, including road shows for the MLB Baseball Park, a baseball-featured reality TV show and live streaming of the 2017 Home Run Derby and MLB All Star Game for Chinese MLB fans.
The road shows for MLB Baseball Park will see a mini baseball diamond set up in fan experience zones where Chinese baseball enthusiasts can experience a baseball game. As the sponsor of the road shows, the Delta Air Lines logo will be displayed throughout the baseball park. In addition, they will also set up a photo booth for fans, providing them with more entertainment activities apart from the baseball experience.
The MLB Perfect Pitch 2017 is a baseball-featured reality TV show jointly hosted by MLB China and LeSports, an internet-based platform for sports content. On this TV show, MLB China will select elite amateur baseball players in major cities such as Beijing, Shanghai, Guangzhou and Chengdu. The selected players will be introduced via the MLB live streaming program on LeSports every week with LeSports getting the MLB audience and fan club members to vote for their top 2 players, who will have the chance to win a flight to the US with Delta’s business class Delta One.
The 2017 Home Run Derby and All Star Game will be screened live on July 11 and 12 (Beijing Time) with Delta Air Lines posting their advertisements and official WeChat account during the live stream.
Source: Sohu
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Hosa title-sponsored for 10km Marathon World Cup
16 Dec 2014
Hannspree renews sponsorship deal with Watford FC
14 Aug 2015
Qihu 360 partnered with Korean MMA Road FC
25 Jul 2015
Mengniu to launch NBA-packaged milk product
02 Jun 2015
VICTOR in sponsorship deal with TBC
29 Feb 2016
More from Yutang Sports
Yutang Sports
loading...