Delta Air Lines renews partnership with MLB China

Delta Air Lines have renewed their longstanding official partnership with Major League Baseball China (MLB China), a role Delta has been playing for the past seven years. This agreement will see Delta sponsor a series of MLB marketing activities carried out in China, including road shows for the MLB Baseball Park, a baseball-featured reality TV show and live streaming of the 2017 Home Run Derby and MLB All Star Game for Chinese MLB fans. 

The road shows for MLB Baseball Park will see a mini baseball diamond set up in fan experience zones where Chinese baseball enthusiasts can experience a baseball game. As the sponsor of the road shows, the Delta Air Lines logo will be displayed throughout the baseball park. In addition, they will also set up a photo booth for fans, providing them with more entertainment activities apart from the baseball experience.

The MLB Perfect Pitch 2017 is a baseball-featured reality TV show jointly hosted by MLB China and LeSports, an internet-based platform for sports content. On this TV show, MLB China will select elite amateur baseball players in major cities such as Beijing, Shanghai, Guangzhou and Chengdu. The selected players will be introduced via the MLB live streaming program on LeSports every week with LeSports getting the MLB audience and fan club members to vote for their top 2 players, who will have the chance to win a flight to the US with Delta’s business class Delta One.

The 2017 Home Run Derby and All Star Game will be screened live on July 11 and 12 (Beijing Time) with Delta Air Lines posting their advertisements and official WeChat account during the live stream. 

Source: Sohu 

Proofread by Raymond Fitzpatrick