Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
LeSports and Bloomage International Investment Group Inc. have released a joint statement on May 16, announcing that the title sponsorship contract between them had been terminated. It was emphasized that this decision was based on amicable negotiations and consensus.
The Wukesong Arena is part of the Bloomage property portfolio, while LeSports is a subsidiary company of LeEco, a company focused on videos, contents and smart terminals.
According to Tencent, after the former title sponsorship of MasterCard expired, LeSports became the new title sponsors of the Wukesong Arena for 5 years, from 2016 to 2020 with the Wukesong Arena being renamed “LeSports Center”.
The reasons why they terminated this contract earlier than the expiration date was not mentioned in the joint statement. However according to Caijing.com, a financial website in China, the early termination of the contract by LeSports is to cut their marketing budget. As for the next title sponsor, there were no clues in the declaration either.
Proofread by Raymond Fitzpatrick
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Shandong Luneng partners with Didi Kuaiche
12 Sep 2017
Ledman officially title sponsors the Segunda Liga
14 Feb 2016
How do financial enterprises use sports marketing?
18 Jul 2017
LeSports and IBF to open intelligent boxing-gyms
26 May 2016
Dongfeng Honda partners EAFF East Asian Cup
09 Jun 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...