VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
LeSports and Bloomage International Investment Group Inc. have released a joint statement on May 16, announcing that the title sponsorship contract between them had been terminated. It was emphasized that this decision was based on amicable negotiations and consensus.
The Wukesong Arena is part of the Bloomage property portfolio, while LeSports is a subsidiary company of LeEco, a company focused on videos, contents and smart terminals.
According to Tencent, after the former title sponsorship of MasterCard expired, LeSports became the new title sponsors of the Wukesong Arena for 5 years, from 2016 to 2020 with the Wukesong Arena being renamed “LeSports Center”.
The reasons why they terminated this contract earlier than the expiration date was not mentioned in the joint statement. However according to Caijing.com, a financial website in China, the early termination of the contract by LeSports is to cut their marketing budget. As for the next title sponsor, there were no clues in the declaration either.
Proofread by Raymond Fitzpatrick
Related coverage
Real Sociedad to open weibo and visit China
13 Feb 2015
StarTimes signs five-year sponsorship deal with SC Villa
20 Nov 2015
New sponsor for League One club
25 Mar 2016
EURO 2016, a stunning platform for Hisense to play on
11 Feb 2016
Ping An to renew title sponsorship deal with Chinese Super League
20 May 2017
More from Yutang Sports
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
Yutang Sports
loading...