Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Chinese mobile manufacturer ZTE has signed a sponsorship agreement with top German football team Borussia Mönchengladbach.
Under the agreement, the telecoms company will become an official co-sponsor and smartphone partner of the Bundesliga stars. At the same time, ZTE has launched new smartphone models, ZTE Blade V7 and ZTE Blade V7 Lite, which will be available from retailers in June.
As Jacky Zhang, CEO of ZTE EMEA and APAC, said, “By signing the agreement with Borussia Mönchengladbach, we have taken a major step toward expanding our position on the German market.”
“We regard China as a highly interesting market and aim to expand our growth there. For this reason, we are delighted to have ZTE on board as a partner that will introduce us to China’s culture. We are confident that both sides will benefit from the partnership.” added Stephan Schippers, CEO of Borussia Mönchengladbach.
Source: sectorpublishingintelligence
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Huawei extends Phoenix sponsorship
19 Apr 2016
ZTE reported to develop NBA mobiles
05 Jun 2015
How to sell football sponsorships to Chinese companies?
21 May 2015
VICTOR in sponsorship deal with TBC
29 Feb 2016
Where have all the Chinese superstars gone?
20 Aug 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
Yutang Sports
loading...