HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024 10:28
Erich Schmidt, Senior Vice President of Marketing at Gigaset, revealed that the German mobile phone brand are eyeing a joint effort with Bundesliga giants Bayern Munich. The partnership plans to launch youth training camps across China, according to a media interview given yesterday (December 3).
As part of the platinum partnership with Gigaset, Bayern Munich held a media gathering yesterday with Thiago Alcantara, Thomas Müller, and Xabi Alonso to promote the newly launched Gigaset Me smartphone.
When asked by Chinese media about Gigaset’s future strategic plan in sports marketing as a partner of Bayern, Mr Schmidt said “ in partnership with Bayern Munich, we intend to set up youth training camps in China for 12-16 year old talents.”
“FC Bayern will also open an office in Shanghai as the club’s headquarter in Asia, which demonstrates how we both place a lot of emphasis on the Chinese market”, Schmidt added.
Gigaset, one of the leading providers of technology and consumer electronics, entered a platinum partnership with FC Bayern for smartphones, tablets and wearables in June.
Source: Ifeng
Proofread by John Devlin
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024 09:17
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024 19:00
Related coverage
W66.com sponsors Bayern Munich China Tour in Guangzhou
17 Jul 2015
2015 AIA China Youth Football Development Programme launched
16 Jun 2015
FAW-Volkswagen Audi to sponsor Tour of Qinghai Lake
19 Jul 2017
80 million! Shenzhen’s company to sponsor Yanbian FC
26 Jun 2015
Extra fees requested for national players to wear brands' shoes
21 May 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
Yutang Sports
loading...