SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
LeSports has become a strategic cooperation partner with GSG Sport to jointly engage in youth training for American football. From 2017, LeSports will provide live broadcast and reporting for the Future League organised by GSG Sport. It is reported that 100 teams will compete in the Future League this year.
GSG Sport is a professional American football training agency in China, and has fixed campuses in Beijing and Shanghai. Its curriculum covers students aged from three to twelve years.
American football is attracting and involving more and more Chinese people. NFL China data shows that more than 1.5 million Chinese viewers watched NFL weekly broadcasts during the 2016-2017 season, and those interested in American football reached a figure of 19 million, increasing by 11 times from 6 years ago when the number was only 1.6 million. Data from the National Bureau of Statistics show that there were more than 244 million Chinese aged between 0 and 15 in 2016, which is a huge potential market for American football training. According to Askci forecasts, the scale of the training market for children surpassed 380 billion yuan in 2016.
Source: Jiemian
Proofread by Sean O Diobhilin
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
SodaSoccer founder: big data could not create value without ground
07 Jul 2016
LeSports seals deal with Golfzon
20 Jul 2016
LeSports to give up exclusive rights to CSL?
17 Feb 2017
Chinese pro sports market to reach $242 billion by 2025
21 Jun 2016
Illinois to broadcast football games in Chinese
31 Aug 2015
More from Yutang Sports
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...