Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Taiwan-based live streaming app 17 announced that it has received an RMB 150 million (US$23 million) investment from LeSports Innovation Fund to expand its market in China.
In its early year financing, the app also received investments from chairman of Prometheus Capital Wang Sicong and Infinity Venture Partners.
Launched last year by Jeffery Huang, the social webcasting app provides users with live broadcasting services. It has managed to snatch celebrities from Taiwan, Hong Kong, Singapore and Malaysia. As claimed by the platform, a popular webcasting presenter on 17 can make as much as US$6,000 every month.
17 has also secured a strategic partnership with LeSports on smart hardware as well as diversified User Generated Content (UGC).
As Jeffery Huang said, “17 will keep offering good services to our numerous social webcasting users while working with LeSports to provide diverse content covering entertainment, sports, games, movies and culture & creativity, and to explore more ways to interact on the platform.”
Source: marketing-interactive.com
Proofread by Sean O Diobhilin.
Related coverage
Linglong Tire in Thai sponsorship deal
27 Feb 2016
Rumour: Evergrande linked to West Brom deal
28 Jul 2016
Desports cooperated with top European sports broker company
04 Jul 2015
Media mogul Li Ruigang leads $510M investment in Meike Sports
17 Jul 2015
Baoneng buys Guangzhou International Sports Arena for RMB3.7bn
25 Aug 2017
More from Yutang Sports
Yutang Sports
loading...