SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Taiwan-based live streaming app 17 announced that it has received an RMB 150 million (US$23 million) investment from LeSports Innovation Fund to expand its market in China.
In its early year financing, the app also received investments from chairman of Prometheus Capital Wang Sicong and Infinity Venture Partners.
Launched last year by Jeffery Huang, the social webcasting app provides users with live broadcasting services. It has managed to snatch celebrities from Taiwan, Hong Kong, Singapore and Malaysia. As claimed by the platform, a popular webcasting presenter on 17 can make as much as US$6,000 every month.
17 has also secured a strategic partnership with LeSports on smart hardware as well as diversified User Generated Content (UGC).
As Jeffery Huang said, “17 will keep offering good services to our numerous social webcasting users while working with LeSports to provide diverse content covering entertainment, sports, games, movies and culture & creativity, and to explore more ways to interact on the platform.”
Source: marketing-interactive.com
Proofread by Sean O Diobhilin.
Related coverage
LeSports and IBF to open intelligent boxing-gyms
26 May 2016
Alibaba Group planning to buy into Sina Sports
12 Aug 2015
Le Sports announces new basketball deal
17 Jun 2016
Baoneng buys Guangzhou International Sports Arena for RMB3.7bn
25 Aug 2017
Rastar Group complete Espanyol takeover
21 Jan 2016
More from Yutang Sports
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
Yutang Sports
loading...