SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
On May 25, the IBF World Championship Bout was held at the Diamond Stadium in Beijing. This is the first time that the event has been held in China. More than 200 million viewers watched the event through CCTV-5 and LeSports.
According to statistics from CCTV-5, the audience rating for the IBF World Championship Bout on May 25 reached 4.6%. This means that there were more than 200 million viewers nationwide watching the game.
LeSports, a strategic partner of IBF China, also opened a live webcasting service for its more than 12 million paying members. At the same time, the attendance rate was more than 85%.
Over 100 media organisations from home and abroad covered the event. And in the past week, IBF China and IBF World Championship Bout have been listed in the top 3 of the hot search list on Sina Weibo, the Chinese equivalent of Twitter.
Source: IBF China
Proofread by Sean O Diobhilin
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