The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05

According to statistics from CCTV Future Advertising, during the 6th match of the third round of the 2018 World Cup qualification in Asia, 124 million people in China watched the men’s international football game between China and South Korea. As the live broadcasting took up an 80% share of CCTV5’s whole day audience rating, this game definitely became CCTV5’s hottest programme on 23rd March.
This game hit a record rating for the Asian 2018 FIFA World Cup qualifiers and is 30% higher than the average rating of China’s 5 qualification games in 2016. The average ratings for over 4-year-old and male audiences were 4.31% and 5.29% respectively.
Next up, China’s national team is away to Iran on 28th March and already preparations are underway. Meantime, on the 26th March, Zhang Jian, the Vice-President and Secretary-General of the Chinese Football Association, showed up in Teheran. Some media speculated that he was there for the election of a FIFA Council member. He is reported to have met with the President and former President of the Iran Football Federation (FFIRI), Mehdi Taj and Ali Kafashian.
Although Zhang Jian's trip to Iran, makes no mention of influence or international games, his election would enhance the international influence of Chinese football at a whole new level.
Source: iFeng, Dongqiudi, GoalChina
Proofread by Sean O Diobhilin
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025 23:28
Related coverage
China to launch Bird’s Nest Cup
23 Feb 2016
CFA separates from State General Administration of Sports
17 Aug 2015
Spending more than income - CSL clubs still in the red
08 Dec 2016
C’estbon to sponsor AFC club competitions
24 Aug 2017
Weekly report: CSL, snooker, FIFA U-20 Women's World Cup were the eye-catching events
16 Aug 2018
More from Yutang Sports
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
Yutang Sports
Chinese website
loading...