Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
According to statistics from CCTV Future Advertising, during the 6th match of the third round of the 2018 World Cup qualification in Asia, 124 million people in China watched the men’s international football game between China and South Korea. As the live broadcasting took up an 80% share of CCTV5’s whole day audience rating, this game definitely became CCTV5’s hottest programme on 23rd March.
This game hit a record rating for the Asian 2018 FIFA World Cup qualifiers and is 30% higher than the average rating of China’s 5 qualification games in 2016. The average ratings for over 4-year-old and male audiences were 4.31% and 5.29% respectively.
Next up, China’s national team is away to Iran on 28th March and already preparations are underway. Meantime, on the 26th March, Zhang Jian, the Vice-President and Secretary-General of the Chinese Football Association, showed up in Teheran. Some media speculated that he was there for the election of a FIFA Council member. He is reported to have met with the President and former President of the Iran Football Federation (FFIRI), Mehdi Taj and Ali Kafashian.
Although Zhang Jian's trip to Iran, makes no mention of influence or international games, his election would enhance the international influence of Chinese football at a whole new level.
Source: iFeng, Dongqiudi, GoalChina
Proofread by Sean O Diobhilin
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
11 Apr 2016
Alibaba to sponsor 2016 FIFA Club World Cup
09 Dec 2015
Boll`s opinion on Chinese Football
17 Apr 2015
BioSteel signs deal with Chinese City Football League
11 Feb 2018
CSL teams up with iRENA on mobile games
04 Nov 2015
More from Yutang Sports
Yutang Sports
loading...