The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
On the morning of March 22, VfL Wolfsburg from the German Bundesliga officially announced the opening of its representative office in Beijing.
VfL Wolfsburg is the first Bundesliga team to open a representative office in Beijing. Over 150 political, economics and sports celebrities attended the ceremony.
In recent years, there has been a close connection between VfL Wolfsburg and Chinese football. The team has come to China three times for competitions & events and the VfL Wolfsburg Football School has also been introduced to China. The youth coaches of the Wolfsburg Football School have set up football training camps in many places across China. The club has also organized Volkswagen Youth Football Coach Training Courses for three consecutive years, targeting coaches from the Chinese Football Association.
Thomas Röttgermann, General Manager of the Marketing Division of VfL Wolfsburg, says: “The Chinese football market is of great importance to VfL Wolfsburg, because there is the single largest group of Bundesliga fans in the world here. Of course, there is also the fact that China is strong economically.”
Source: Sike
Proofread by Sean O Diobhilin
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
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