Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The eight time German Champion Borussia Dortmund have announced a partnership with Hong Kong-based specialist partner EZ Shop.
This news follows the launch of official accounts on the Chinese network WeChat and the Japanese Instant-Messenger LINE. Under this partnership, the two sides have set up the club’s official online shops for the Asian market.
This deal means Asian fans will have access to design, product choices and service localised Onlineshops in Chinese, Japanese, Korean and English.
“I know and I am very proud that in my home country Japan and all over Asia millions of people are interested in BVB and follow us on a daily basis. So it is really great that they can now very easily and quickly kit themselves out with jerseys and other Black and Yellow fan articles to show their support.” said the club’s Japanese attacking midfielder Shinji Kagawa.
Borussia Dortmund are set to embark on a tour from the 21st to the 28th of July taking in Shanghai and Shenzhen. They will play friendly matches against Manchester United and Manchester City.
Source: Borussia Dortmund
Proofread by Sean O Diobhilin
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