Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
Recently in Beijing, WPP, Kantar Millward Brown and Google jointly released the first BrandZ™ Top 30 Chinese Global Brand Builders report. The report identifies and ranks 30 Chinese brands based on their strength abroad, and provides insights and recommendations for global brand building.
Lenovo ranks first with a score of 1,682. Huawei and Alibaba rank second and third respectively. Consumer electronics brands take up 40% of the brand influence score list.
This survey sampled 270,000 consumers in 7 countries (US, UK, Germany, France, Italy, Spain and Japan), who were asked to compare their awareness of Chinese brands against global brands and local brands in 9 product categories: consumer electronics, family appliances, aviation, electronic commerce, mobile games, internet service, smart devices, auto and online fast fashion.
The survey results show that internationally, the mature brands, like consumer electronics and aviation, still have advantages in overseas markets. However, the digital brands, such as consumer electronics and mobile games, are the real winners. Overseas consumers are gradually starting to connect Chinese “national brands” with innovative digital devices and services.
Correspondingly, most of the Chinese brands on the list provide sponsorship of overseas sports events.
Source: Kantar Group
Proofread by Sean O Diobhilin
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
LFP signed with Chinese beer brand Snow
27 Apr 2015
Allianz is working on involvement in the Chinese sports market
04 May 2018
Serbian basketball captain to represent PEAK Sport in Europe
17 Aug 2015
Under Armour wins trademark infringement case in China
07 Aug 2017
Sporting goods brands continued to be interested in football
15 May 2015
More from Yutang Sports
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
SportAccord scores Summit touchdown with NFL
18 Jan 2024
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Yutang Sports
loading...