SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
On Christmas Day 2016, a commercial to celebrate the Chinese New Year and featuring the NBA stars who have signed for PEAK starts to be shown on LCD screen in Times Square, New York City.
In the advertisement, Dwight Howard and Tony Parker, the two NBA stars signed for PEAK, expressed their New Year greetings to people all over the world in Chinese. It was the fourth consecutive year of PEAK’s New Year celebration video being shown in Times Square.
PEAK delisted from the Hong Kong Exchanges and Clearing Limited (HKEx) in 2016. The CEO of PEAK, Xu Zhihua said, “It is only the first step of privatization.” PEAK will dabble in multiple fields such as creating its own sports events, sports training, sports big data, sports information and social networks, to build the PEAK sports industry ecosystem.
The “Maritime Silk Road” Tour of Quanzhou Bay 2016, an event organized by PEAK sports, took place from October 14th to 16th, 2016.
Source: PEAK
Proofread by Sean O Diobhilin
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
Sporting goods brands continued to be interested in football
15 May 2015
Peak's New Year Greeting in New York Time Square
18 Feb 2015
Klay Thompson and Louis Williams start their 2017 China trip
29 Jun 2017
Peak started the 2015 China Tour of Peak Players
24 Jun 2015
13 Sep 2015
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...