SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
This morning, the well-known domestic mobile phone brand Vivo officially announced that Stephen Curry will serve as the spokesman for its flagship mobile phone Xplay6.
Vivo said Curry was guard for the Golden State Warriors, who won the 2014-15 American NBA championship. Curry was elected as Most Valuable Player (MVP) for two regular seasons. He is also known for his great three-point shots.
In October this year, Vivo and the NBA held a joint press conference in Shanghai, to officially announce that Vivo had reached a strategic cooperation with the NBA in China. The two sides will cooperate in marketing, youth basketball and other aspects over the next few years. This also means that Vivo will invite more NBA players to serve as spokesmen for their mobile phone in the future. This time, they invited the popular star, Curry.
Proofread by Sean O Diobhilin
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