Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

This morning, the well-known domestic mobile phone brand Vivo officially announced that Stephen Curry will serve as the spokesman for its flagship mobile phone Xplay6.
Vivo said Curry was guard for the Golden State Warriors, who won the 2014-15 American NBA championship. Curry was elected as Most Valuable Player (MVP) for two regular seasons. He is also known for his great three-point shots.
In October this year, Vivo and the NBA held a joint press conference in Shanghai, to officially announce that Vivo had reached a strategic cooperation with the NBA in China. The two sides will cooperate in marketing, youth basketball and other aspects over the next few years. This also means that Vivo will invite more NBA players to serve as spokesmen for their mobile phone in the future. This time, they invited the popular star, Curry.
Proofread by Sean O Diobhilin
Related coverage
Sina Weibo and NBA become strategic partners
07 Mar 2017
Chinese investor buys into Timberwolves
28 Jun 2016
Chinese player He Tianju invited to train in NBA Summer League
20 May 2015
Weekly report (2015.6.1-2015. 6.7)
09 Jun 2015
Weekly report (2015.6.8-2015. 6.14)
16 Jun 2015
More from Yutang Sports
Cape Town to host the 20th edition of SportAccord Convention in 2028
08 Oct 2026
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
Yutang Sports
Chinese website
loading...