Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
The 2016 National E-sports Competition National Finals War is coming soon. This event is referred to as NEST2016. Recently, the naming right of the top-level domestic E-sports Competition was officially unveiled and Chinese car-maker Chery announced that it would officially sponsor the NEST2016 finals.
On November 15th, Chery launched the Chery Tiggo 3x, which is designed specifically for young people. So Chery's sponsorship of the national e-sports competition coincides with the time-to-market for this new car. Chery Automobile will be very much focused on meeting the needs of young consumers in the future, so we can understand why they sponsored NEST2016.
Chery has sponsored the NEST2016 finals this time around, meaning that it is committed to fusing its brand spirit with the spirit of gaming, so as to better promote its products.
Proofread by Sean O Diobhilin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
New Chinese partner for Barcelona
14 Apr 2017
Chinese website sponsored American table tennis national team
29 Apr 2015
10th Chinese Ethnic Games secured RMB77.7m deals
10 Aug 2015
ZTE unveiled Axon Mini NBA Edition handsets in China
23 Sep 2015
ZTE renew sponsorship with Fukuoka SoftBank Hawks
27 May 2017
More from Yutang Sports
Discover the SportAccord Summit sessions!
31 Jan 2024
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Yutang Sports
loading...