Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

The 2016 National E-sports Competition National Finals War is coming soon. This event is referred to as NEST2016. Recently, the naming right of the top-level domestic E-sports Competition was officially unveiled and Chinese car-maker Chery announced that it would officially sponsor the NEST2016 finals.
On November 15th, Chery launched the Chery Tiggo 3x, which is designed specifically for young people. So Chery's sponsorship of the national e-sports competition coincides with the time-to-market for this new car. Chery Automobile will be very much focused on meeting the needs of young consumers in the future, so we can understand why they sponsored NEST2016.
Chery has sponsored the NEST2016 finals this time around, meaning that it is committed to fusing its brand spirit with the spirit of gaming, so as to better promote its products.
Proofread by Sean O Diobhilin
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Why companies so eager to sponsor NBA stars?
26 Jun 2015
CSL names TAG Heuer official timekeeper
02 Mar 2016
CSL team Yatai FC gets new sponsor
15 Jun 2015
Pains and gains for 12th years old China Open
13 Oct 2015
HK Esports completes tens of millions of dollars in financing
10 Jan 2017
More from Yutang Sports
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
Who you meet at SportAccord And Why it Matters
22 Jan 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Yutang Sports
Chinese website
loading...