Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Tencent Dayan, a media outlet of Tencent Holdings Limited, has reached a strategic agreement with China National Cyber Games (CNCG) to promote the development of e-sports in China.
Under the terms of their agreement, the two sides announced the launch of the Huayan T³Project on Wednesday.
Their common goal is to build a new esports platform in the markets of Beijing, Tianjin and Hebei. The pair is looking to work closely in various esports fields including game licensing, venue construction, education, training, leisure sports, e-sports standardization, think tanks, association establishment and media outlets.
According to a Tencent report, China e-sports games have engaged 170 million people during 2016 and that number is expected to reach 220 million in 2017.
As CNCG Vice President Wei Weige said, “The Huayan T³ Project, especially our partnership in cyber game venues, will help create an e-sports ecosystem throughout the country, deepen the partnerships as well as boost the iteration of business models.”
Source: lesports
Proofread by William Logsdon
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Scottish company's partnership with Chinese football brands
29 Jul 2015
2016 Euros marketing seminar in Beijing
10 May 2016
06 Jun 2016
Sport Covers raises around 10 million yuan in their Angel round
09 May 2017
Xtep to sponsor Tianjin Team at 13th National Games
04 Aug 2017
More from Yutang Sports
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Yutang Sports
loading...