Discover the SportAccord Summit sessions!
31 Jan 2024 23:49
Alibaba, China's e-commerce giant announced on its official Twitter today that Kobe Bryant, the Los Angeles Lakers star, will participate in the Shopping Festival Countdown Party on 11th November this year.
The Shopping Festival on 11th November has become an annual festival for China's e-commerce. The Countdown Party has become the highlight of this festival, since many stars come together for the event.
The Shopping Festival Countdown Party on 11th November last attracted a total of 100 million Chinese online viewers.
The Shopping Festival Countdown Party, on the 11th November next, will be held in Shenzhen, China. As of now, many foreign celebrities are scheduled to participate in it, including the Lakers star Kobe Bryant, who retired this year.
In fact, it is not surprising Bryant was invited to participate in the party. He and Mayun, Chairman of the Alibaba Group, are very good friends. The two have met many times in public.
Since retiring, Bryant has transferred his focus to business. China is a very important market for him and Alibaba will become his partner as he seeks to develop the Chinese market.
Recently, Alibaba also announced that American actress Katie Perry will serve as the "Double Eleven Global Ambassador” of the Shopping Festival on 11th November.
Proofread by Sean O Diobhilin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Jeremy Lin started Tag Heuer China Tour
27 Jun 2015
Alisports announces a 10-year partnership with FUSC and CSSF
13 Nov 2017
Chinese market: An interview with Patrick Baumann, General Secretary of FIBA
04 Jan 2016
Letv Sports raised 800m yuan in A and A+ round
14 May 2015
Slamball China joins forces with Peking Universtiy
29 Jun 2016
More from Yutang Sports
Discover the SportAccord Summit sessions!
31 Jan 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...