SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Chinese business giants Alibaba Group are reportedly planning to invest tens of million US dollars into Sina Sports, according to an insider of invest community based in China.
Alibaba are expected to become the largest shareholder of Sina Sports if the deal would be eventually inked.
Sina Sports would be likely to be spun off from Sina, one of the leading portal sites in China, for independent listing after the investment, some analyst pointed out.
As a prelude to this significant link, the sides have jointly hosted a fans meeting for Kobe Bryant earlier this month.
And there are reports indicating Alibaba were in talks with Sina on investment in sports and video sectors of the latter two years ago.
But up now either side has left no comment on the news.
Alibaba have strengthened its presence in sports business in recent years with RMB1.2b to back Guangzhou Evergrande FC and latest investment in Letv Sports.
Source: ifeng
Related coverage
Wellington Phoenix to play friendly in Beijing
30 May 2016
Why former PM of Spain calls on Chinese investors to connect with Spanish football?
19 Jun 2015
13 Dec 2015
Here's why Alibaba is sponsoring a historic U.S. college hoops game in China
05 Jun 2015
Sina Sports seals deal with IMG Academy
17 Mar 2016
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Yutang Sports
loading...