Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
TheCBA leagueSeason 2016-2017 commenced last week, but players still had problems withthe Basketball Association in terms of shoes. This has been a problem forthe past few seasons but this season the problem seems to have got worse. In 2012, Li Ning spent 2 billion on acquiringthe equipment sponsorship which stipulates that all local players wear Li Ning’s basketball shoes in the competition.That’s why players have these problems with the Association every year at the beginning of the league.
On the evening of November 2nd,in the second round of this season’sCBA league, Yi Jianlian,who has only recently returned to play in the league,suddenly threw Li Ning’s shoes aside and put on a pair of Nike shoes. However, referees refused to let him wear them. On the morning of the3rd, Yi Jianlian responded on Weibo and made an apology. He said he was willing to accept any punishment handed down to him.
Proofread by Sean O Diobhilin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Weekly report (3/2/2015-8/2/2015)
11 Feb 2015
Puma sign up CBA player Zhao Jiwei
07 Aug 2019
Gou Zhongwen issues 10 recommendations on basketball development
03 Jan 2017
Flying Leopards officially launch eSports team
11 Jun 2018
Preview of China Basketball Summit 2015
14 Nov 2015
More from Yutang Sports
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Yutang Sports
loading...