When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36

It has been announced that, for the 2016-2017 season, CBA league matches will begin on 29th October. For that reason, a combined working conference and press conference was held in Beijing on 19th October to make preparations for the new season.
This League has included Baofeng Sports and JD.COM as two new sponsors. Meantime, PPTV has expanded its rights from the internet and mobile phones to OTT. Baofeng Sports will provide a better viewing experience for audiences with its visual reality, while JD.COM will provide a high quality online shopping experience and a marketing service that meets the needs of clients. So far, there are 24 sponsors and 3 partners of licensed products.
A record number of teams, seven in all, have changed title sponsors since the end of last season.
Proofread by Sean O Diobhilin
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025 23:28
Related coverage
Weekly Report:2018 CBA All-Star Game took up first 6 positions on the matches list
16 Jan 2018
Yutang Weekly: What happened in the Chinese sports market (7/22-7/28)
28 Jul 2019
NBA Yao Basketball Club signs with Fuzhou Education Bureau
20 Oct 2017
Report on TV broadcasting of CBA in 2013-14
28 Feb 2015
PISEN announced as official sponsor of CBA League
15 Jan 2020
More from Yutang Sports
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
Who you meet at SportAccord And Why it Matters
22 Jan 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
Yutang Sports
Chinese website
loading...