Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

It has been announced that, for the 2016-2017 season, CBA league matches will begin on 29th October. For that reason, a combined working conference and press conference was held in Beijing on 19th October to make preparations for the new season.
This League has included Baofeng Sports and JD.COM as two new sponsors. Meantime, PPTV has expanded its rights from the internet and mobile phones to OTT. Baofeng Sports will provide a better viewing experience for audiences with its visual reality, while JD.COM will provide a high quality online shopping experience and a marketing service that meets the needs of clients. So far, there are 24 sponsors and 3 partners of licensed products.
A record number of teams, seven in all, have changed title sponsors since the end of last season.
Proofread by Sean O Diobhilin
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Weekly report: Jeju United VS Guangzhou Evergrande (1.16) was the most-watched game
22 Mar 2018
Weekly Report: CCTV 5 started the New Year in a less prominent way
05 Jan 2016
Infront start negotiations with CBA on priority renewal issue
12 Jan 2017
Home of Marbury to be unveiled in Beijing
16 Dec 2015
CBA to set up management company
18 Jan 2016
More from Yutang Sports
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
Yutang Sports
Chinese website
loading...