“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026 16:54

It has been announced that, for the 2016-2017 season, CBA league matches will begin on 29th October. For that reason, a combined working conference and press conference was held in Beijing on 19th October to make preparations for the new season.
This League has included Baofeng Sports and JD.COM as two new sponsors. Meantime, PPTV has expanded its rights from the internet and mobile phones to OTT. Baofeng Sports will provide a better viewing experience for audiences with its visual reality, while JD.COM will provide a high quality online shopping experience and a marketing service that meets the needs of clients. So far, there are 24 sponsors and 3 partners of licensed products.
A record number of teams, seven in all, have changed title sponsors since the end of last season.
Proofread by Sean O Diobhilin
Related coverage
Scisky partner with CBA for two seasons
25 Oct 2018
TAG Heuer sues CBA agent Infront China
10 Nov 2015
Zhouqi's LOGO released amid camp in Zhengzhou
21 Oct 2015
Gou Zhongwen issues 10 recommendations on basketball development
03 Jan 2017
Jeremy Lin started Tag Heuer China Tour
27 Jun 2015
More from Yutang Sports
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
SportAccord Convention in Baku postponed
03 Apr 2026
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
Who you meet at SportAccord And Why it Matters
22 Jan 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
Yutang Sports
Chinese website
loading...