Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

On 17th October, the world’s leading fabricated construction expert, Losberger, and the first Chinese sports industry operator, Wisdom, signed a strategic cooperation agreement. Both sides will promote China’s road-running industry within China and raise China’s marathon profile by integrating sports resources and cooperating with each other in many fields. After becoming strategic partners, their ambition is to lay a solid foundation for realizing long-term strategic cooperation of the sports industry brand, starting first with the interesting project of road running in Chinaduring allfour seasons.
Wisdom is the first operator of the sports culture industry to have been fully listed in China. Now in 2016, it has become the largest operator of the marathon industry in this country. As an operating agency of sports events it has succeeded in holding the most marathons in China. It has established a unique SOP model for marathon running in China.
As regards running in all four seasons, Losberger will provide solutions of multiple-purpose fabricated construction in order to provide safe, efficient, flexible and environmentally friendly on-site fabricated buildings and interior supporting facilities. It believes in putting clients first and helping resolve clients’ problems with innovation and technology.
The managing director of Losberger Fabricated Construction, Chen Yibin said that it will combine its advantages in advanced technologies, efficient operation and professional products with that of wisdom in the resources and channels of China’s sports industry. This will help to promote the development of China’s sports culture industry.
Cheng Gang, the Wisdom Project Leader, said that it will avail itself of this opportunity to explore new models of road running to provide the safest, omnibearing and specialized services with the highest standards for runners so as to drive China’s marathon industry forward. This friendly cooperative partnership will bring to the sports industry a force of innovation & technology and move China’s sports industry to upgrade.
Proofread by Sean O Diobhilin
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