Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Sport8 and the German club Dortmund signed a contract in Dortmund. Sport 8 will become the official partners of Dortmund Youth Training! Chinese football coaches and young players will have access to the best youth training at the European club.
Dortmund have won the Bundesliga and the German Cup on many occasions since being established in 1909. Their scientific training system has contributed a lot to this.
Sport8 was set up by the famous sportsman Huang Jianxiang and the captain of the Dutch national team Wesley Sneijder. It generated China's first national youth football skills rating standard and evaluation system.
With the assistance of professional high-level foreign trainers from Europe a new football business model was introduced. This brought together all the strands of the football industry at its base, managed services in the middle, and promoted the export of promising talents at the top. The intention is to establish a solid foundation for Chinese youth football training and lay the base of a Chinese football pyramid.
After signing the contract, Sport8 will become the official partner of Dortmund Youth Training, while Dortmund have agreed to send coaches to the football base of Sports8 and the Dortmund school, which is to be built. Moreover, Sports8 will select Chinese coaches and potential young Chinese players to go to Germany and receive the world's top youth training.
Proofread by Sean O Diobhilin
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