Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Letv Sports held a joint press conference today with the sports governing body of Heilongjiang Province to announce the agreement on a strategic wide ranging deal between the sides.
The deal, according to Qiang Wei, the marketing director of Letv Sports, covers winter sports events alongside intelligent system installments in venues, presentation of snow and ice sports channel, tourism and training services.
More specifically, the sports events will cover developments and operations of winter sports featuring snow marathon, snowboarding and snow football.
Letv Sports has spent heavily on a range of sports events since the recent years but is set to develop its own sports events, the very first of which was the 2015 China International Champions Cup.
Lei Zhenjian, CEO at Letv Sports, commented:”The successful bid for 2022 Winter Olympic games will significantly give boosts to winter sports in China. The aim of the strategic partnership between Letv Sports and Heilongjiang Province is to promote the advantageous resources and rich experiences of the latter in winter sports national wide through the platforms of Letv Sports, encouraging more people to visit the glamour place and then fall in love with snow and ice sports and Winter Olympic Games ”.
Source: Netease
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Lander establishes strategic sports business partnership with Venetian
02 Jun 2015
Can 2022 fever drive 300 million people into winter sports?
03 Aug 2015
Winter sports industry faces talent gap
05 Jan 2017
Losberger and Wisdom agree to promote Marathon industry in China
19 Oct 2016
Letv Sports inks 5-year deal with Taiyuan International Marathon
06 Sep 2015
More from Yutang Sports
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Yutang Sports
loading...