Discover the SportAccord Summit sessions!
31 Jan 2024 23:49
Letv Sports held a joint press conference today with the sports governing body of Heilongjiang Province to announce the agreement on a strategic wide ranging deal between the sides.
The deal, according to Qiang Wei, the marketing director of Letv Sports, covers winter sports events alongside intelligent system installments in venues, presentation of snow and ice sports channel, tourism and training services.
More specifically, the sports events will cover developments and operations of winter sports featuring snow marathon, snowboarding and snow football.
Letv Sports has spent heavily on a range of sports events since the recent years but is set to develop its own sports events, the very first of which was the 2015 China International Champions Cup.
Lei Zhenjian, CEO at Letv Sports, commented:”The successful bid for 2022 Winter Olympic games will significantly give boosts to winter sports in China. The aim of the strategic partnership between Letv Sports and Heilongjiang Province is to promote the advantageous resources and rich experiences of the latter in winter sports national wide through the platforms of Letv Sports, encouraging more people to visit the glamour place and then fall in love with snow and ice sports and Winter Olympic Games ”.
Source: Netease
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Anta teams up with Evergrande Football School
28 Oct 2015
Skiing: the latest obsession for China’s wealthy
26 Mar 2015
Sina Sports seals deal with IMG Academy
17 Mar 2016
Cultural Investment Holdings signs up as Beijing Winter Olympics and Paralympics Official Sponsor
26 Jul 2019
Desports allies with MBS and Gino Pozzo
08 Mar 2016
More from Yutang Sports
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
SportAccord scores Summit touchdown with NFL
18 Jan 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Yutang Sports
loading...