2016 China Open Tennis a commercial success

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With its slogan My Home Game, the China Open Tennis championship recently ended after a very successful tournament. Its direct revenue reached 0.178 billion, a year-on-year growth of 3%. Sponsorship revenue continued to grow. This year, it attracted 48 partners, including a chief sponsor, 3 diamond sponsors and 7 platinum sponsors as well as 10 exclusive partners, 23 suppliers, 3 exclusive media deals and a partner from a ticket promotion platform. 

The threshold of sponsorship fees for chief, diamond and platinum sponsors was 30 million, 15 million and 8 million RMB respectively. It has established a  stable partnership with many senior  sponsors.  Compared

 with last year, audience numbers decreased by about 5%. 

However, with year-on-year growth of nearly 7%, the total on-site income from spectators reached 3 million RMB, with 2.6 million coming from catering and souvenirs.

Television relay was an important source of revenue with its signal covering morethan 130 countries and areas. The tournament attracts players because of the prize money on offer.  Its total prize money hit a new record, reaching 9.2 million RMB. However, its expenditure is also huge. 

The total amount of prize money for the Women's Tournament increased from 5.68 million to 6.29 million RMB, while that of the Men's Tournament increased from 2.78 million to 2.91 million RMB, ranking it first among championships of the same level throughout the world. There are 305 excellent competitions, with 281 players from 47 countries and areas. It invested a lot of money in renovating facilities in order to attract an audience by offering a better viewing experience.

‍‍Proofread by Sean O Diobhilin‍‍‍