Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023 22:28
On 2nd September, a news conference was held in Beijing to mark Lang Ping’s endorsement of Langjiu. Lang Ping attended the signing ceremony and was glad to be the spokesperson.
Chinese volleyball legend Lang Ping, also known as the "Iron Hammer", is the head coach of the China Women's Volleyball team. She helped the team win the gold medal at the 2016 Rio Olympic Game. Langjiu is a brand of baijiu, a distilled Chinese liquor. Produced by the Langjiu Group, the beverage is distilled from fermented sorghum and now comes in several different varieties.
According to the agreement, the endorsement will be divided into two parts. Firstly, Lang Ping will be the ambassador of the brand’s motto. Secondly, she will be the ambassador of Honghua Langjiu, the core alcohol product of the Langjiu Group.
At present, the advertisement production is under way. As soon as it is finished, it will be released on CCTV 1 in prime time and will also be promoted all over China to further improve the image of the Langjiu Group.
Proofread by Sean O Diobhilin
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023 22:28
Related coverage
15 Mar 2016
Chinese Volleyball Association League lost title sponsor
11 Oct 2015
FIVB Women’s Volleyball Nations League Finals to land in Nanjing
25 Feb 2018
Angelababy to be the new face of Adidas Originals
12 Dec 2016
Chinese Women's Volleyball Team nominated for AIPS Best Team
29 Dec 2016
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...