Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
On the 21st August, the 2016/2017 Italian Serie A football games commenced, as the first game AS Roma against Udinese kicked off. As people waited for the live broadcast on the LeSports channel, they were told that they had to pay for the game if they wanted to watch.
LeSports signed a strategic partnership deal with the sports media company MP&Silva in 2015. According to the deal, LeSports were awarded the media rights to the Italian Serie A football games within China. In the 2015/16 season, LeSports broadcast the games free of charge. But this season, it will not be free any more.
LeSports has confirmed that it will charge for some games. Specifically, for every ten games in one round of the Italian Serie A, two of them are pay-to-watch games and the rest are free. Besides the super membership of the LeSports, the fans can also watch single games by paying ten RMB per game.
Proofread by Sean O Diobhilin
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
2015/16 European Soccer Leagues Chinese Market Report
01 Aug 2016
Former TVB sports reporter joins LeSports HK
22 Jun 2016
LeTV Sports business license revoked
04 Jul 2019
12 Jun 2016
Udinese to sell shares to China
12 Mar 2016
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...