Discover the SportAccord Summit sessions!
31 Jan 2024 23:49
Alisports has recently signed a strategic partnership deal with International Sports Group (ISG), the exclusive operating agency of NIKE International Sports Camps in Greater China.
The two sides have agreed to seek further co-operation within the sports industry, especially around aspects of youth training like e-commerce, sports media and digital education.
The pair have now launched their co-branded online stores. They are also looking to set up Nike basketball and football camps in 7 Chinese cities, namely Hong Kong, Shanghai, Hangzhou, Wuxi, Changsha, Hefei and Guiyang. Digital media will be introduced into the project to improve the sharing of training details.
“Youth training is playing an extraordinary part in boosting the Chinese sports industry,” stated Li Feng, Alisports Vice President.
“We are convinced that our partnership will help Chinese youngsters realize their dreams in sport.” he added.
Yang Shangren, founder and CEO of ISG showed his expectations, “With the support of Alisports’ great experience in e-commerce, media and digital technology, it is hoped that we can fully exploit the potential of sports training in China.”
Source: Sohu Sports
Proofread by Sean O Diobhilin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Ronaldo Academy reaches agreements with Alibaba Sports
19 Nov 2015
Beijing Guoan launches first campus football base
13 Sep 2017
China’s soccer club names Luis Figo as Honorary President
29 Jan 2016
Foyo joins hands with S.L. Benfica and Polaris Sports
19 Feb 2016
Alisports renews broadcasting deal with CUBA
26 Oct 2017
More from Yutang Sports
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
Yutang Sports
loading...