SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
Sina Sports recently announced a strategic partnership with Monster Jam, a motorsport event operated by Feld Entertainment.
Under the agreement, Sina Sports will be streaming full episodes of “Monster Jam”, including the to-be-released new programs in 2017, according to the announcement. The partnership will also see Sina Sports soon launch an official page for Monster Jam with “expanded editorial and video features” as well as “a full library of archived Monster Jam episodes and other content”.
“We are very excited to be launching this new partnership with Sina Sports,” said Magnus Danielsson, Vice President of International Marketing and Sales for Feld Entertainment. “China is extremely important to our international growth strategy for Monster Jam. This new website will introduce the Monster Jam brand to millions of new Chinese fans. It will also give them a taste of what to expect at a live show, which we’re planning to bring to China for the first time in 2017!”
“Monster Jam is an exciting and fun event that appeals to fans of all ages, and we’re looking forward to playing an instrumental role in the introduction of the world-famous series to China,” said Vice President of Sina and General Manager of Sina Sports Arthur Wei. “We see a lot of reasons why Monster Jam will be successful in China. Monster Jam fits very well into our objective of continuing to provide our users with more and more diverse content from established world sports and entertainment brands.”
Monster Jam is a live motorsport event tour and television show operated by Feld Entertainment. It puts on over 350 live events each year and has produced events in more than 50 cities across more than 25 countries around the world.
Source: Sina
Proofread by Sean O Diobhilin
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
Chinese cities and CYA set up city union for sailing
16 Nov 2018
Sina Sports seals deal with FEI
28 Jul 2016
Sina 3x3 Golden League signs top sponsor Qiaodan Sports
22 Feb 2019
Sina Sports partners with Mediapro for 3x3 basketball
24 Jan 2018
Sina Sports to air The Boodles Tennis
21 Jun 2016
More from Yutang Sports
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...