Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The annual revenue from China’s professional sports industry will reach 1.6 trillion yuan (US$242 billion) by 2025, according to a report by China eCapital Corp.
As stated in the report, the Chinese pro sports sector is expected to grow at a rate of more than 20% from 2016 to 2025.
At the same time, amateur recreational sports will grow from the current 1.2 trillion yuan to 3.5 trillion yuan. It is said that the growth will be mostly driven by broadcasting rights fees for professional sporting events.
The report believes that this trend started with Ti’ao Dongli’s whopping 8 billion yuan bid to air Chinese Super League games from 2016 to 2020. Later, the company resold the first two seasons rights to LeSports for 2.7 billion yuan.
"The capital market has apparently been paying more attention to the sports industry in the past year as the industry enters a period of explosive growth," said the report.
Source: Caixin.com
Proofread by Sean O Diobhilin
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